Triple failure of CC2C, Billu, D-6 alienating audience from Bollywood
I am pained. First quarter of 2009 is turning out to be one of the worst seasons for Bollywood in the current decade. At least in the earlier years, there weren't too many movies releasing at the beginning of January (Bollywood jinx factor) and then late February/early March (school/college examinations). However, 2009 has been an exception with not one, not two but multiple films releasing practically every week. Not worrying at all about the Board examinations being underway and the target audience i.e. youth keeping away from the theaters, Bollywood is witnessing dozen odd releases practically every month.
I am pained because the result has been hardly heartening, as evidenced in the fate of five films that released over the weekend gone by - Firaaq, Aloo Chaat, Barah Aana, Straight and Lottery. None of the films has done well at the box office and performance of some of these films has been pathetic to say the least. Collective theater occupancy of these five films has been less than 50% if one looks at the opening and poor reviews and reports have further marred the prospects.
I am pained because Firaaq got some good critical response coming its way but collections were shocking all over. The film has hardly been seen by the audience which otherwise could have helped it grow with word of mouth. Other than Firaaq though, none of the other films could even gather any good reviews. While Straight and Aloo Chaat have been ripped apart by most, Barah Aana has seen somewhat better response from the critics but equally poor response from the audience. Frankly, there were hardly any out there who had even heard of this Naseeruddin Shah, Vijay Raaz and Arjun Mathur starrer. As for Lottery, it didn't see a decent multiplex release and worse, wasn't even reviewed by the critics.
I am pained because there is something really going wrong with the film releases this season. And there is one simple reason for this - 'Money saved is money gained'! Audience is looking at saving money for a film that seems promising from the very onset. On a regular weekend, at least a couple of these five films could have taken a favorable start. However, complete disinterest of audience in movies is stemming from the fact that they are just not in mood of watching small films at theaters.
I am pained because based on my conversations with 'aam junta' as well as industry insiders, I have realized that the absolute turnaround amongst audience when it comes to Bollywood flicks has stemmed from the triple failure of highly hyped films like Chandni Chowk To China, Billu Barber and Delhi 6. 'Aisa lagta hai jaise sabka Bollywood films se vishwas hi uth gaya hai' - is the sentiment amongst all. When one film is a hit, audience loves to visit theaters and watch the next one in subsequent week. And so on and so forth. This was evident in August/September last year when success of Singh Is Kinng followed by Bachna Ae Haseeno had made way for multiple small and medium budget films week after week like Rock On, Welcome To Sajjanpur, A Wednesday, Phoonk, 1920 etc. The free for all run of hits was too good to be true but that was a fact. Of course each of the films, were well made as well but the fact is that audience was 'willing' to spend money in theaters week after week even as the term 'recession' was making a loud announcement all over.
The subsequent months saw a dip with the failure of Karzzzz but 2008 end saw a grand revival with huge blockbusters like Rab Ne Bana Di Jodi and Ghajini. Audience was willing to give Bollywood another chance but as stated earlier, the biggies in Jan/Feb 2009 spoilt the show and it was back to square one.
It's not the audience to be blamed, it's the films!
Junta has given its verdict loud and clear. It has to be really very high quality films that have to arrive at theaters to entice audiences back. And it won't suffice to see just one or two good films coming in; there have to be a line up of interesting projects. No wonder, the months of May/June become crucial because there is a lot riding on films like Kambakkth Ishq, Kaminey, Luck, Love Aaj Kal, Life Partner, Shortkut - The Con Is On and Kal Kissne Dekha, each of which would be arriving one after another.
Here is looking forward to a better season ahead with some quality projects that would make the audience wake up to the magic of Bollywood. Once again!
Fingers crossed!
The failure of Nikhil Advani's "Chandni Chowk To China" has put a question mark on Akshay Kumar's comic journey. While some filmmakers say he tends to interfere in the director's job, his staunch supporters in Bollywood feel he should not be written off because of one flop.
When Shekhar Suman made critical remarks about Akshay Kumar vis-a-vis Chandni Chowk To China little did he know it would blow up into such a huge point of debate. In a reconciliatory gesture, Shekhar sent an SMS on Thursday morning apologizing to Akshay.
As protests continued to erupt on the streets of Kathmandu on Thursday (January 22) over Bollywood's first Kungfu comedy "Chandni Chowk to China", the new Maoist-led government officially banned the film.

Being a star at 23 is not easy. Deepika has no friends in Mumbai. And she doesn't have any qualms in admitting it.
It could've been a hat-trick, but it isn't. RAB NE BANA DI JODI worked. So did GHAJINI. Had CHANDNI CHOWK TO CHINA not bit the dust, the industry would've continued its winning streak. We enjoyed the starters [RAB NE BANA DI JODI], we enjoyed the meal [GHAJINI], but the dessert [CHANDNI CHOWK TO CHINA] left a bitter taste.
Chandni Chowk To China may not have taken a huge opening as was expected out of it. However, a large section of media has chosen to target Akshay Kumar and have started writing obituaries about him. Unreasonable as it may sound; the backlash seems to be completely uncalled for, especially for a man who till about a fortnight back was hailed as 'the darling of the masses'. Vipul Shah, Akshay's friend, director and producer, gets into a freewheeling chat with Joginder Tuteja and shares his views about the reasons that have perhaps led to such 'venom being spewed on Akshay Kumar' (in his own language). Over to Vipul!
Of course Akshay is disappointed!
Akshay should retire? What nonsense!
Akshay is not alone
Akshay Kumar and Deepika Padukone starrer Chandni Chowk To China has grossed Rs 330 million (Rs 33 crores) in its opening weekend in India, including paid previews.
“Chandni Chowk To China” had generated immense pre-release hype and was predicted to surpass even the record-breaking run of “Ghajini” at the box office.
American mainstream media has given a lukewarm reception to Chandni Chowk to China, the largest-ever release of a Bollywood movie in North America, calling it "a genetic experiment" and a "genre-mashup overkill".
In the initial years of his career, Ramesh Sippy made two gems that we remember [and cherish] to this date -- SEETA AUR GEETA and SHOLAY. SEETA AUR GEETA was about twin-sisters -- the docile and the aggressive. SHOLAY, of course, needs no introduction. Yet, to update the unacquainted, Ramgarh is gripped by a terror called Gabbar. Resultantly, Thakur recruits two men to put an end to Gabbar's tyranny.
So, what's the verdict then? Enjoy Chinese food instead. This one's a big, big, big letdown!
There are big holes in the script. Sample these... * How and why do the two oppressed Chinese men suddenly land up in Chandni Chowk in Delhi? Also, how do they zero on Ranvir Shorey? No explanations offered. * Deepika's track of visiting China is trite. Wasn't the twin-sister, an infant, thrown off the Great Wall of China? How did Gordon Liu suddenly decide to bring her up? * Similarly, Deepika's father was also pushed from the Great Wall, but he survives. Akshay too is beaten black and blue and thrown off [coincidentally, from the same place -- Great Wall], but is rescued mid-air by Deepika's father. Miracles never cease to occur, must add.
The much-awaited CHANDNI CHOWK TO CHINA was expected to fetch a stupendous start, but producer proposes, audience disposes. The paid previews were below the mark at several screens, while the Friday numbers were best in North, Delhi-NCR specifically, but average at best at several places.


