Triple failure of CC2C, Billu, D-6 alienating audience from Bollywood
I am pained. First quarter of 2009 is turning out to be one of the worst seasons for Bollywood in the current decade. At least in the earlier years, there weren't too many movies releasing at the beginning of January (Bollywood jinx factor) and then late February/early March (school/college examinations). However, 2009 has been an exception with not one, not two but multiple films releasing practically every week. Not worrying at all about the Board examinations being underway and the target audience i.e. youth keeping away from the theaters, Bollywood is witnessing dozen odd releases practically every month.
I am pained because the result has been hardly heartening, as evidenced in the fate of five films that released over the weekend gone by - Firaaq, Aloo Chaat, Barah Aana, Straight and Lottery. None of the films has done well at the box office and performance of some of these films has been pathetic to say the least. Collective theater occupancy of these five films has been less than 50% if one looks at the opening and poor reviews and reports have further marred the prospects.
I am pained because Firaaq got some good critical response coming its way but collections were shocking all over. The film has hardly been seen by the audience which otherwise could have helped it grow with word of mouth. Other than Firaaq though, none of the other films could even gather any good reviews. While Straight and Aloo Chaat have been ripped apart by most, Barah Aana has seen somewhat better response from the critics but equally poor response from the audience. Frankly, there were hardly any out there who had even heard of this Naseeruddin Shah, Vijay Raaz and Arjun Mathur starrer. As for Lottery, it didn't see a decent multiplex release and worse, wasn't even reviewed by the critics.
I am pained because there is something really going wrong with the film releases this season. And there is one simple reason for this - 'Money saved is money gained'! Audience is looking at saving money for a film that seems promising from the very onset. On a regular weekend, at least a couple of these five films could have taken a favorable start. However, complete disinterest of audience in movies is stemming from the fact that they are just not in mood of watching small films at theaters.
I am pained because based on my conversations with 'aam junta' as well as industry insiders, I have realized that the absolute turnaround amongst audience when it comes to Bollywood flicks has stemmed from the triple failure of highly hyped films like Chandni Chowk To China, Billu Barber and Delhi 6. 'Aisa lagta hai jaise sabka Bollywood films se vishwas hi uth gaya hai' - is the sentiment amongst all. When one film is a hit, audience loves to visit theaters and watch the next one in subsequent week. And so on and so forth. This was evident in August/September last year when success of Singh Is Kinng followed by Bachna Ae Haseeno had made way for multiple small and medium budget films week after week like Rock On, Welcome To Sajjanpur, A Wednesday, Phoonk, 1920 etc. The free for all run of hits was too good to be true but that was a fact. Of course each of the films, were well made as well but the fact is that audience was 'willing' to spend money in theaters week after week even as the term 'recession' was making a loud announcement all over.
The subsequent months saw a dip with the failure of Karzzzz but 2008 end saw a grand revival with huge blockbusters like Rab Ne Bana Di Jodi and Ghajini. Audience was willing to give Bollywood another chance but as stated earlier, the biggies in Jan/Feb 2009 spoilt the show and it was back to square one.
It's not the audience to be blamed, it's the films!
Junta has given its verdict loud and clear. It has to be really very high quality films that have to arrive at theaters to entice audiences back. And it won't suffice to see just one or two good films coming in; there have to be a line up of interesting projects. No wonder, the months of May/June become crucial because there is a lot riding on films like Kambakkth Ishq, Kaminey, Luck, Love Aaj Kal, Life Partner, Shortkut - The Con Is On and Kal Kissne Dekha, each of which would be arriving one after another.
Here is looking forward to a better season ahead with some quality projects that would make the audience wake up to the magic of Bollywood. Once again!
Fingers crossed!
Mumbai hairdressers will be treated to a free screening of Shah Rukh Khan’s barber-based flick “Billu”.

Priyadarshan is synonymous with ha-ha-thons, but the talented storyteller has been equally proficient while handling intense dramas like SAZA-E-KALA PANI, GARDISH and VIRASAT. Like VIRASAT and MALAMAAL WEEKLY, BILLU, the accomplished director's new outing, is also set in a hamlet.
BILLU tells the story of a simple ordinary man, Bilas Rao Pardesi [Irrfan Khan], living in a small town with his wife Bindiya [Lara Dutta] and two kids. His life undergoes a drastic change as superstar Sahir Khan [Shah Rukh Khan] visits the village for a film shoot. Everything changes. Things go from good to bad to worse to good again.
SRK's track is equally fascinating and only spices up the proceedings. In fact, Priyadarshan has amalgamated the three songs [featuring SRK with Deepika, Priyanka and Kareena] in the narrative smartly. Not once do you feel that you're watching two stories concurrently.
Pritam's music is energetic. The songs, promoted aggressively prior to the release, only get an impetus thanks to the presence of the three actresses. 'Mar Jaani' and 'Love Mera Hit Hit' are, of course, the pick of the lot. V. Manikandan's cinematography is top notch. The locales [Pollachi] are breath-taking.
The much-awaited BILLU opened to a tepid response of 25% to 35% at various screens across the nation. However, the silver lining is that the film is enjoying positive reports and the next two days [Saturday and Sunday] will be crucial. Most exhibitors aren't surprised with the slow start, since it was evident from the promotion that the story revolves around Irrfan and that it wasn't the conventional SRK film, like OM SHANTI OM.


It's final. Billu Barber will now be called Billu. And the director Priyadarshan seems resigned to the title's fate. "I'm in Chennai. Mr. Producer Shah Rukh tells me all the posters hoarding with credits will blacken out the word 'Barber'. If it was hurting anyone's sentiments I'm okay by it."
Bollywood superstar Shah Rukh Khan will undergo a shoulder surgery soon, but it is not slated for Valentine's Day.

If Priyanka Chopra declares from the rooftops that she is Shah Rukh Khan's biggest fan then it is with reason. The superstar, who has been taking more than a passing interest in the music of the films he produces, decided to give away a large portion of his duet in " Billu Barber " to her.





A Shah Rukh Khan film is always special. But what does he do when the film is centered on Irrfan Khan, as also conveyed by the title of the film, with him being only in a special appearance? Well, he only goes full-on to make it as commercial as possible by appearing in number of song and dance appearances. Not just that, he also ropes in some of the top heroines in the industry and makes them dance along with him. If in Om Shanti Om, he had opted for Vishal-Shekhar as the composers, for Billu Barber he gives Pritam the responsibility of creating a hardcore commercial score. While 2008 was superb for the composer with number of back to back successful albums (Jannat, Singh Is Kinng, Race, Kismat Konnection, Golmaal Returns), 2009 also promises to follow suit with Billu Barber beginning the year!
It's a different Pritam that one hears in 'Jaoon Kahan' which is a sad song expected to play in the background at multiple junctures. Though there isn't anything extraordinary about the compositions due to the heard-before factor, 'Jaoon Kahan' is still a soothing number enough to keep your interest in the song to follow. Later, one can sense a clear Priyadarshan influence to the proceedings with 'Billoo Bhayankar' bringing the album to a close. With a rustic folk flavor to it while keeping the fun quotient intact, 'Billoo Bhayankar' is a song that hails the central protagonist of the film played by Irrfan Khan.
Neeraj Shridhar, the voice that never fails Pritam, is in full form again for 'Love Mera Hit Hit' though it is Tulsi Kumar who surprises most with her altogether different style of rendition for Deepika Padukone. Neeraj also sings the solo 'You Get Me Rockin & Reeling' which later arrives as 'Khudaya Khair' with Soham, Akriti Kakar and Monali bringing a certain Indian-ness to the proceedings. With Abhijeet coming back on scene with the 'reprise version' of the same song, one knows what to expect considering the fact that the singer has sung many a hits for Shah Rukh Khan during last 15 odd years!
