Diwali update 4: Week 2 holds the key

The Week 1 figures are a clear indicator that the thriller genre [DON] has scored over romance [JAAN-E-MANN]. With a bountiful Week 1, the distributors of DON are in the comfort zone. But will it go higher or lower is too early to predict, since it all depends on its performance in Week 2. The collections of the film fell on Thursday [at places, the drop was drastic], the last day of Week 1. A section of the industry attributes it to the cricket match, while a majority of traders attribute the decline in collections to its content. Let's see what's in store in Week 2.
As for JAAN-E-MANN, it's standing on a shaky stool right now. Spoke at length to one of the main distributors of JAAN-E-MANN [name withheld], who admitted that the film hasn't performed to their expectations. He sounded low. Will its business pick up in Week 2? The owner of a leading multiplex chain in Mumbai is keeping his fingers crossed. A few people have written off the film. A few are optimistic. Let's see where the tide turns!
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This is a general feedback of several traders this Diwali and Idd. The business has not been optimum this festive season. During the festive season, the size of the wallet grows fatter and the spending capacity increases multi-fold. People are in a mood to celebrate, go out with their families and friends and indulge in revelry. But film business this year was far from stupendous!
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I maintain, DON is a weak film and sometimes weak films weave magic at the box-office [repeating the last line from my review]. But the magic of DON should be attributed to the Diwali and Idd festivities of course, and also to SRK's passionate drive to promote the film. He went all out to promote his film. Why, even today, SRK is giving his best to DON, making it a point to attend Hungama head honcho Neeraj Roy's 'DON Games' launch at a suburban hotel. Wish other actors in the industry were as passionate about promotion.
P.S.: This sentiment is also echoed by one of the prominent distributors of JAAN-E-MANN, besides a number of producers I spoke to during the course of the week.
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Till a few days ago, the Khan versus Khan clash kept the media busy. Now, Hrithik Roshan and his Rs. 35 crore deal for three films has hit headlines. Every television or print journo I meet these days is only discussing Adlabs' strategy of giving Hrithik a lucrative deal. So, what's new about it?
Star fees have always constituted approx. 55% to 65% of a film's budget. The arithmetic of film-making has undergone a sea-change and what was charged in lacs in the 1970s and 1980s has changed to crores today. Also, the volume of business has shown a meteoric rise since HUM AAPKE HAIN KOUN and 2006 has been a landmark year, with films crossing magical figures in the initial weeks itself.
As for the Adlabs-Hrithik deal, why this hullabaloo? If Hrithik has quoted an 'x' amount, isn't Adlabs willing to pay it? And Adlabs is no fly by night operator. Manmohan Shetty of Adlabs, one of the most respected names in film business, has been an integral part of the industry for over three decades. Adlabs must've surely done their homework before agreeing to this figure. They must be supremely confident of recovering their investment, otherwise why would they pay an 'x' amount?
No one does charity here, after all!
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Himeshbhai, what's going on? Himesh Reshammiya is planning to make a big announcement on Saturday afternoon [U.K. time] at a press meet in London. Is he turning to acting? Is he turning to film production [he has produced several successful serials in the past]? Why this suspense? We'll find out when he announces his ambitious plans in London. Watch this space!
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THIS WEEK IN 2005
[Weekend: October 21-23, 2005]
This Friday witnessed the release of HANUMAN [animation] and U, BOMSI N ME. While HANUMAN was aggressively promoted prior to its release, U, BOMSI N ME came literally unannounced. The pre-release promotion was as good as zilch and most moviegoers weren't even aware that the film had released. Hence, its fate was crystal clear on Day 1 itself. HANUMAN, on the other hand, had a 35% + start at several screens. The opening was better than most recent releases and the collections stabilized with the commencement of Diwali vacations. HANUMAN had been appreciated by kids and the appreciation only translated into stronger collections subsequently.
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THIS WEEK IN 2004
[Weekend: October 22-24, 2004]
Low on hype and much lower on substance, KIS KIS KI KISMAT came without a bang and left without a whimper. The verdict was loud and clear on Day 1 itself: KIS KIS KI KISMAT had flopped big time. The dismal opening of KIS KIS KI KISMAT came as a jolt to many an industry person who expected the film to take a flying start, also because of the festive season [Dashehra] and the subsequent holidays.
The week also witnessed the release of RGV's VAASTU SHASTRA. But the Sushmita Sen starrer also opened to an ordinary response almost all over [the opening should've been in the range of 90% +, due to aggressive promotion and the holiday period] and did reasonably well on Saturday and Sunday. Monday onwards, VAASTU SHASTRA showed a decline in b.o. collections, even at metros.
Amitabh Bachchan as Balraj Kapoor
Bhagam Bhag is produced by Shree Ashtavinayak Cinevision Ltd and Popkorn Motion Pictures Private Limited, and is directed by Humor king Priyadarshan. The story goes as follows.
As a journalist, one has attended innumerable parties over the decades. You have sweet memories of some. Most of them are as forgettable as the potholes during monsoons.
Although the media is having a field day with the conspicuous absence of Abhishek Bachchan for the promotional appearances for Umrao Jaan, Aishwarya Rai is quick to jump to his defence. "He doesn't have free dates. He's busy shooting for his films, but director J P Dutta has already spoken with the producers of his films to give him dates to promote the film with us."
As the release date of upcoming ‘Dhoom 2' is coming closer, the curiosity for the film is increasing and so the buzzes about the film. The latest buzz is that sultry Bipasha Basu is playing double role in ‘Dhoom 2'; the rumour also has it that with her double role Bipasha is all to beat Aishwarya Rai as she's getting more footage than Aishwarya in the film. Aishwarya playing a con woman in the film, Hrithik Roshan, who also plays a role with negative shades, accompanies her, whereas Bipasha, as per rumour, will play a cop's role as well as a con woman's role. The film also has Abhishek Bachchan and Uday Chopra playing cops.

‘Munnabhai MBBS' director Rajkumar Hirani, at the beginning, selected Shah Rukh Khan for Munnabhai's role. However it couldn't work out as Shah Rukh was then in abroad for his back surgery. In a recent interview Shah Rukh said he loved the script very much but he had to give up the film because he could not have asked them to wait for him till his recovery.
For the first time actress Rani Mukherji will be seen on ramp. Rani always seen in the frontline in the fashion show however agreed to walk ramp for the first time on the occasion of music release of Ravi Chopra's forthcoming film ‘Baabul' on Thursday night. Rani plays lead role in the film. As per reports, not only Rani, the film's almost all the leading stars including Amitabh Bachchan, Hema Malini, Salman Khan and John Abraham will be doing rampwalk on the evening.
The real life couple John-Bipasha have shared great onscreen chemistry in films like Jism and Madhoshi. But surprisingly ever since then they never appeared together in any film. Finally after a gap of two years audiences might get to see them together in Vivek Agnihotri's Goal.
Some months back we had informed you that Sanjay Dutt is planning to revive his father Sunil Dutt’s production banner Ajanta Arts with his brother-in-law Kumar Gaurav. Milan Luthria was to direct the banner’s first film and Sanjay Dutt and Ajay Devgan were to star in the film. Now there is more news on the project.
The ‘Parineeta' duo – Saif Ali Khan and Vidya Balan to be seen together again on screen, however not for a feature film, as per reports director Mira Nair of ‘Monsoon Wedding' fame will direct Saif-Vidya for an ad film on AIDS, titled ‘AIDS Jagao'. Besides Saif and Vidya the ad film will also star actor Shiny Ahuja. Based on Zoya Akhtar's script, the short film will be shot in Mumbai next month. Bill and Melinda Gates Foundation is making the film. Besides Mira Nair, there are Kamal Hassan, Vishal Bhardwaj and Santosh Sivan will be making their films on AIDS under same banner. The four ad films will be screened in theatres all over the country before the main feature is screened.
