Saturday, July 24, 2010

Box Office Update: Metro plexes khatta, single screens meetha

The opening response of KHATTA MEETHA was extremely mixed across the country. While the film opened to a below average response at multiplexes of metros, the opening numbers of the film at single screens ranged from good to very good. The occupancy at multiplexes was in 40% to 50% range, while single screens were 70% to 80%, which is good, but not excellent. The not-too-happening response at multiplexes of metros isn't good news, since a major chunk of revenue comes from plexes mainly. Will the single screens compensate that business, is to be seen.

Akshay Kumar's previous release HOUSE FULL had embarked on an electrifying start across the nation. In comparison, KHATTA MEETHA is approx. 60% of HOUSE FULL. One key factor that has gone against the film, besides the lack of solid content of course, is the fact that the makers had publicised the film as a full-on comedy, while KHATTA MEETHA is a satire, with emphasis on drama. The misleading promotion seems to have sent out wrong signals, with several moviegoers feeling dejected.

KHATTA MEETHA has to fare exceedingly well on Saturday and Sunday [at plexes as well as single screens], if it has to collect a hefty total in its opening weekend.


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