'Kites' TV premiere on June 27

Will the deal make up for its disappointing box office performance?

The world television premiere rights of Hrithik Roshan-starrer 'Kites' have been sold to Colors channel within a month of the film's release. It will be telecast in India, US and Britain June 27.

"We endeavour to bring the biggest Bollywood blockbusters to our viewers, right in the comfort of their homes. With 'Kites', we begin a long and potentially fruitful association with Reliance BIG Pictures with whom we have signed a much larger deal and will be showcasing a whole range of popular movies from their library in the days to com"," Gaurav Gandhi, CEO and head (international business), Viacom18, said.

'Kites', which also features Mexican actress Barbara Mori, is produced by Rakesh Roshan and distributed by Reliance BIG Pictures. It released worldwide on May 21 but didn't do well at the box office despite a promising opening.

Colors has previously premiered films like 'Ajab Prem Ki Gazab Kahani' and 'Blue' even before the movies were taken off cinema halls.