Monday, January 4, 2010

3 Idiots Box Office Collection - 3 Idiots creates Box Office History!

Amir Khan Starrer "3 Idiots" has smashed all previous records. The Week 1 [incl. Thursday previews] totals to an astonishing, earth-shattering Rs. 80 crores net. Reliance BIG Entertainment, distributor of the film, released about 2,000 prints across 40 countries. Has crossed the lifetime net collections of all films, except ‘Ghajini’ [Rs. 115 cr.] and ‘Rab Ne Bana Di Jodi’ [Rs. 85 cr.].

Reliance Big Pictures which released ‘3 Idiot’s in 2126 screens worldwide including 366 screens overseas – the widest release for any Indian film so far – has reported unprecedented box-office response from all over. The film has set new records in ticket sales in towns and cities across the world. In just 4 days the film has grossed over an astounding Rs 100 crores worldwide. The film continues to draw record crowds and is setting new benchmarks for Bollywood films.

Inspired from Chetan Bhagat’s novel, ‘Five Point Someone’ the film chronicles the tale of three friends together in an engineering college. What seem to have touched the right chord in people’s heart is the witty writing and terrific acting and the incisive look which the film takes at the education system in India. The screenplay is impressively done, with the credits going to Rajkumar Hirani, Abhijat Joshi and Vidhu Vinod Chopra.

Shot on location the film has caught the audience’s imagination like never before, thanks to the cinematographer C.R. Muraleedharan. From a small town like Wardha to a city like Chandigarh, from Mumbai to Delhi and from New York to Sydney theatres have reported record-breaking collections. The film which has also been critically acclaimed has already begun attracting repeat audiences. Said a college student coming out of a suburban multiplex in Ahmedabad that she was coming back again tomorrow with her family to watch the film.

Commenting on the huge success of the film Producer Vinod Chopra said, “Response has been overwhelming from all over the world. Aamir, Raju and I knew from the responses earlier on that people liked the film but this is something else… We have got reports from places like Australia that they have reduced ‘Avatar’ shows and increased ours.”

“3 Idiots is the highest grossing Hindi film ever in Australia on its opening weekend. Similarly in the US, I have been given to understand that ‘3 Idiots’ would be highest ever for a Hindi film,” he added.

Film Information, an Indian trade journal that tracks box office performance commented “Bollywood should be dancing, singing, rejoicing, shedding tears of joy… 3 Idiots has come like a tornado to smash box-office records and create new ones which may not be broken easily, at least in the immediate future.”


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