Saturday, March 29, 2008

RACE - Next only to OM SHANTI OM

After OM SHANTI OM, RACE has turned out to be the biggest money spinner ever in its opening week. In the process, it is has broken records of WELCOME and DHOOM:2.

Though this Abbas Mustan film also benefited from the fact that it saw the biggest release ever (900+ cinemas), what matters in the end is that the gamble paid off as patrons filled up the auditoriums in spite of the film arriving at so many screens.

With 35.6 crores coming from week one, the film has surpassed the first week collections of WELCOME (35.3 crores) and DHOOM:2 (34.9 crores). However, OM SHANTI OM still stands tall at 40 crores plus, though with the way big films are being pitched in the market today, it should be a matter of weeks before this record is quashed too. TASHAN looks the closest contender with its release less than a month away.

Coming back to RACE, the film has done fantastic business all over with each of the territories spelling big money for the distributors. With the film super strong in week two as well, the film is all set to be SUPER HIT at the box office. Now one waits to see till what distance the race continues in weeks to come!

Joginder Tuteja

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