Cast and director won't promote Saawariya DVD

Sony Pictures Entertainment has been planning to release the DVD of their maiden Bollywood flick Saawariya for a long time. But the Hollywood giants aren’t really getting any support from the film’s director, Sanjay Leela Bhansali and the cast.

Still hopin’

According to a source, “Saawariya was released well over three months back and although it lost money, the overseas producers Sony Pictures have not lost hope. They reckon that the film will still bring in a handsome amount back through the DVD market.”

The disc of Om Shanti Om which released on the same day as Saawariya is already out.

The insider continues, “Sony Pictures wanted to have a huge event to launch the DVD but neither the cast and nor the director seem to have time. Looks like Sanjay Bhansali, who, is also the co-producer of the film, has lost interest in the film. Meanwhile, Sonam Kapoor and Ranbir Kapoor are busy with their new projects.”

A spokesperson for Sony Pictures Entertainment, who didn’t want to be named said, “Sanjay is busy with his opera in Paris and the company can’t seem to get a proper dialogue with him regarding the DVD release. As the rights of the film are with us we are now going to go ahead and release the feature in the market soon. We were planning something extravagant but now it is going to be a silent release.”