Provogue's new youth icon- Upen Patel

Model turned actor Upen Patel has won himself 'The Provogue Youth Icon' status. He's the brand ambassador for Provogue's new line of denim and innerwear. As per reports in a daily, he has signed a 5-year contract with Provogue. He has contributed to the look and styling of the brand.

His forthcoming films include Suneel Darshan's SHAKALAKA BOOM BOOM, Vipul Shah's NAMASTE LONDON etc.