Akshay and Dogg to shoot a video

Akshay Kumar is getting his kicks.

And this time it’s not with the martial arts at which he’s an expert, but rather with the kind of company he’s keeping.

BT had broken the news about his collaboration with American hip-hop superstar Snoop Dogg (who pioneered the ascendance of West Coast ‘g-funk’ rap) on a track for Vipul Shah’s Singh is Kinng. Now, the ante is upped by two steps. Snoop Dogg (also behind albums like Doggystyle and Tha Blue Carpet Treatment) and Akshay will shoot a video for the song at the cost of almost Rs 7 crores.

“The video is being shot by Snoop Dogg’s team and will be lavish. There hasn’t been this kind of collaboration between a big international music artist and Bollywood. If you see it in a wider context, this is very important synergy. The video and song will be on mainstream music platforms across the globe. Snoop’s presence will mean the audience base is much larger,” said Shah.

Has Snoop seen any of Akshay’s moves? “Yes, he has seen videos of Akshay’s dances and is very excited,” stated Shah. Meanwhile, Akshay is chuffed at the project himself. “The song has really turned out very well and I like it very much. It will be fun to shoot the video with a rapper of Snoop Dogg’s calibre. I have seen his videos and he is very impressive,” said Akshay.
Snoop was unavailable for comment, but a spokesperson for the superstar said, “Our entire team is is thrilled about the video as it will be something new for all of us. It will have Bollywood elements and we have seen a lot of Akshay Kumar’s songs to prepare for it.”