Wednesday, February 18, 2009

Katrina replaces Sushmita as the face of Pantene

Katrina Kaif has bagged yet another endorsement. The fresh-faced actress has replaced Sushmita Sen as the face of hair care brand Pantene.



And it isn’t surprising considering the low profile Sen has been keeping- her last hit film was 2005’s Maine Pyaar Kyun Kiya. Her current endorsements now include just the brand Olay.

A source close to Katrina Kaif confirms this replacement, saying, “Katrina has signed a contract with Pantene but can’t reveal any details about it now. She cannot say for how many years the contract is valid for either. Apart from this, she hasn’t got any new endorsements. She is presently in Turkey shooting for Ajab Prem Ki Gazab Ki Kahaani and will be there till the end of February.”

An official spokesperson from Pantene told us why Katrina was an obvious replacement for Sushmita, saying, “Katrina Kaif looks young and energetic and would be perfect for our campaign. Our consumers are between the ages of 15 to 29. Kat represents the youth and she is number one in Bollywood. Further, she is very professional.”

Katrina has previously replaced Aishwarya Rai Bachchan as brand ambassador for Nakshatra.

1 Comments:

saaz 2:00 PM  

kat would be an absolutely right choice for any of the brand that represents youth because she is quite worthy for that. her charming looks can impress anyone and everyone.

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