Thursday, November 13, 2008

The RAB NE BANA DI JODI theatrical promo!



Just last Saturday we had broken the news about the detailed theatrical promo of Shah Rukh Khan's Aditya Chopra directed RAB NE BANA DI JODI, being included in the reels of this Friday's Karan Johar project, the Abhishek, John and Priyanka starrer, DOSTANA. And here are the details about the teaser contents

The 2 minute promo commences with a glimpse of the Golden Temple at Amritsar, followed by Sikh religious chants, "Ek Onkaar, Satnam" and then we have the simpleton Shah Rukh Khan doing his daily chores and finally going to his office (Punjab State Electricity Board) and saying in his lovable style, "Punjab Power, lighting up your life, Surendra Sahni this side ji." The focus now shifts to Anushka as the infectious music of "Haule Haule" takes over and we see a nerdy SRK falling in love at first sight with the dialogue (in the background), "Kal maine usko pehli baar dekha, aur use dekhte hi love ho gaya!"

Later, the music turns groovy and the extremely rocking signature tune of the movie begins and the focus of attention is now the youngish, still handsome looking and confidence personified SRK (playing his iconic Raj character) in his blue jeans, red T–shirt, sun glasses and riding a Suzuki mobike. And then there are various scenes of interactions between him and Anushka, with glimpses of the song, "Phir Milenge Chalte Chalte", all in a beautiful, mind–blowing sequence, which leaves the viewer hungry for more.

However, the lines that catch the attention and leave an everlasting impression, are, "This December, You will laugh, You will dance, You will fall in love." Here is embedded the soul or spirit of the movie and we must add that the theatrical promo of RAB NE BANA DI JODI definitely rocks. Yash Raj Films have a winner on hand and it shows. The most important thing is that YRF have not tried to mislead the audience in any way. Their movie is a simple love story set up in a small town of Punjab (no Switzerland or NRI stuff here) and they have been true to the film with the promos and it will definitely help in getting RAB NE BANA DI JODI off to a stupendous start at the ticket window, when it releases globally on December 12.

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