Aamir Khan's innovative way to interact with the media for Ghajini

Be it 30 secs commercial or a 3 hour long film, when Aamir Khan does it, he does it differently. This superstar deserves accolades for not just being a talented actor but also a very intelligent marketing personnel when it comes to promoting his films. Just last year we saw how Aamir grabbed everyone's attention with his directorial venture Taare Zameen Par, which had a young kid (Darsheel Safary) as the lead actor and a subject which was never dealt before in Bollywood. Yes, the film did star Aamir but it was also his smart marketing plan that managed to get the film, the great opening and rest is history. Ditto for one of this year's biggest hits Jaane Tu... Ya Jaane Na, which had a complete new cast and crew, but the film created new records and thus made Imran Khan an over night star. One can't deny that the aggressive marketing done by Aamir did the trick.

And now, for his next film, Ghajini, Aamir has (yet again) devised a very smart and creative plan to interact with the media. As we know by now, Aamir has been enjoying blogging on his personal website and has been keeping his fans updated on every new development on his film projects. But now, the 'perfectionist' Khan will be creatively using the internet medium to interact with the media persons. 'Creatively' because the interaction will be based on the theme of Ghajini.

It goes like this. Every media person will be asked to upload their photograph on the website www.rememberghajini.com/media especially designed for Aamir to readily access their photograph. This will help Aamir recall everything about the journalist in a jiffy including their name and other details. Aamir will also write down a personal note that will be part of the journalists' profile. According to Aamir, this would be an interesting exercise since it goes with the theme of my film, Ghajini.

More importantly, even though one has over a period of time, interacted with several media persons, one hardly gets to share anything that is even remotely personal. However, Aamir's new website will do exactly that- establish a personal connect between the actor and journalists. Today (November 8), Aamir will access the website created for this purpose and will be making special notes for all the media persons after going through all the photographs. Aamir's personal note on the photographs will be based on one lasting memory that the actor has of that particular journalist. Along with the personal note, Aamir will also present an information kit of, Ghajini, to each journalist who registers on the website www.rememberghajini.com/media.

Now it can be understood that the idea for this innovative concept comes from Aamir's character in Ghajini, who suffers from a short term memory loss. Must say, Aamir's unique way of media interaction has surely impressed us.