B.O. update: 'Rock On!!' opens very well, rest fail to take-off

It was Black Magic [PHOONK] last Friday. It's Magic [the band in ROCK ON!!] this Friday. ROCK ON!! surprised everyone by fetching an excellent start at multiplexes all over. Morning shows at most places were 80% - 90%, while at some centres, it was cent per cent occupancy. Again, this has come as a big surprise since ROCK ON!! doesn't star any Khan or Kumar, isn't directed by a Bazmee or a Dhawan, isn't filmed in Australia or America… it doesn't even have a title that guarantees an opening. But all calculations went wrong this morning as the audiences embraced ROCK ON!! with open arms.

The tremendous appreciation as also the tremendous critical acclaim this film has garnered will ensure a long, successful run for the film. Given its strong opening and equally strong reports, a few distributors/exhibitors this writer spoke to were sure that the multiplexes would increase its shows [from 2/3/4 to 7/8] from Saturday itself.

C KKOMPANY had a dull start, opening to a 20% response. The reports range from average to dull… CHAMKU had a poor start, with the opening being in the range of 7%-10% at some screens. Reports are poor… As for MUKHBIIR, no prizes for guessing the opening numbers!