Aamir did a biscuit ad before he went takla

Aamir Khan is the new face of Parle Monaco biscuit. The ad campaign was shot just a day before he shaved his head Ghajini.

According to an insider, Aamir was chosen over other celebrities because the campaign revolves around fun and pranks and the actor is known to be a prankster. Adds a source, “The humour is subtle and never at the cost of others. Aamir separates fun moments from frivolous antics.” Monaco biscuits were launched in 1939.

Quick cracker
The creative team shot two ad films keeping the flavor of the product in mind...

First ad
The first Ad film ‘Scratch on the Car’ – In this film a sullen, grim coach is the butt of Aamir and his gang’s joke. His brand new car has a huge scratch on it, seemingly made by Aamir. Eventually, it turns out to be a mere sticker. This joke has an ice-breaking effect on the officer, who now joins the gang to repeat the prank on someone else.

Second ad
The second film is ‘Glass Sheet’ – It is set against an angry protest rally, where Aamir and his friends simply want to cross the road. They carry a glass sheet across the people who part to make way for them. Later, it is revealed that the glass is make-believe. It was a ruse to get their way.