SRK publicity abhi baki hai

His OSO might be declared a mega hit, but for SRK he still has miles to go before he can rest. And so the producer cum actor of Om Shanti Om is doing overtime these days. Over the weekend he was in London, meeting up with his overseas distributors, attended and walked the red carpet along with the entire star cast at premiere of OSO at the prestigious London's Empire Theatre in Leicester Square, partied with Lakshmi Mittal.

And once back in Mumbai he took stock of the film's collection which is fast turning out to be the biggest hit of the year, beating the earlier records of Chak De India and Partner . But SRK didn't stop here, once back in Mumbai he gave few interviews promoting his film and next day he was on the sets of a reality show to promote his film.

"SRK has taken it as his personal challenge and he is making sure that OSO creates new box office record and he will not rest till he achieves it," says a friend of the star. And he's going to wind up this week by making an appearance in this year's biggest party the Bombay Times party.

So like he says in the film Abhi picture Baki hai , it's publicity abhi baki hai for him...

Gautam Buragohain, Indiatimes Movies