Exhibitors opt for JWM, dropping SAAWARIYA

Strange as it may sound, but from today (Friday), many of the exhibitors are going to opt for the three week old Shahid-Kareena starrer, JAB WE MET, removing SAAWARIYA. The trend is very pronounced in small centers and single screens. Even many of the leading multiplexes / cineplexes have reduced the number of shows of the one week old SAAWARIYA and have reverted to JAB WE MET, which did exceedingly well during its two week run.

When we talked to the concerned people, the view is unanimous- After Monday, the collections of SAAWARIYA are going down alarmingly with each passing day, and there is little or no hope of a pick-up. As per inputs available with us and going by the paying audiences reaction, it was inevitable, and we are not surprised.

While on JAB WE MET, the movie was rock steady, even in the second week (check out our latest box-office report), and had to be prematurely removed, to make way for the heavyweight 'Diwali' biggies like OM SHANTI OM and SAAWARIYA.

Abid, Bollywood Trade News Network